Mobile UX audit. Every funnel.
Weight Loss (BO3-B), GLP-2 and ED funnel pages on myrocky.com audited with heatmap.com thermal click overlays and Microsoft Clarity mobile behavior data for the past 7 days. Recommendations are grounded in what is visibly clicked on each mobile viewport.
TL;DR
- The weight loss funnel still collapses at the landing-to-quiz handoff. 969 mobile users hit /bo3-b but only 142 progress to /wl-pre-consultation - an 85% drop. Of those, 18 reach /login-register and 23 hit /checkout (some via other flows). Zero order-received recordings on mobile, with only 1 Purchase smart event fired.
- /bo3-b mobile scroll depth is just 16%. Out of 969 mobile users, the vast majority never see the eligibility CTA, social proof, or pricing. Everything below the first viewport is invisible.
- WebView traffic is the #1 hidden problem. 1,627 of 1,875 sessions arrived from a blank-browser source (in-app browsers / WebViews) with an 89% bounce rate, 93 JS errors, all 49 rage clicks and 145 of 151 dead clicks. Native browsers (Chrome, MobileSafari, Edge) bounce at 44-64%.
- iOS WebView is throwing window.webkit.messageHandlers undefined errors on every funnel page. 50+ occurrences across /bo3-b, /glp1-offer-hero, /checkout, /wl-pre-consultation, /wl-pre-consultation-2 - an SDK is being called without a guard, breaking interactivity in Facebook/Instagram in-app browsers.
- The BMI quiz is still the densest dead-click zone on site. 186 dead clicks on whitespace, 122 dead and 24 rage clicks on "Please check your cart...", 58 dead clicks on "Continue", 47 on the headline at /wl-pre-consultation. Users tap labels and headers, not inputs.
- /glp1-offer-hero is now the second highest-traffic page (567 mobile users) but is not in the analyzed funnel. /glp2-offer-hero (real funnel page) gets only 10 direct mobile users. Decide which is the live ad LP and consolidate.
- "Am I Eligible?" on /bo3-b has 37 quick-back clicks. Users tap the CTA, see the next page, and immediately bounce back. Either the destination is confusing or load time is too slow.
- JS error "Cannot read properties of undefined (reading 'value')" appears 19 times on /wl-pre-consultation-2 and /wl-pre-consultation. Likely a form field reading from an unloaded element - directly explains the dead clicks on Continue.
Mobile session vitals
Weight loss funnel progression
Mobile users only. Each step counts unique users who visited. Drop-off is the loss between adjacent steps. Note: /checkout volume includes traffic from ED and GLP-2 funnels.
*Checkout traffic exceeds login because some sessions reach /checkout via ED or GLP funnels. The order-received page recorded zero mobile visits, while one Purchase smart event fired - implying tracking gap or off-mobile completion.
Prioritized fixes
Patch the iOS WebView SDK call breaking 1,627 sessions
Wrap every window.webkit.messageHandlers[X].postMessage call in a guard. The error fires on /bo3-b, /glp1-offer-hero, /checkout, /wl-pre-consultation, and /wl-pre-consultation-2 every time the page loads inside a Facebook/Instagram/TikTok in-app browser. This single fix unblocks the largest traffic segment on the site.
Make the BMI quiz inputs the obvious tap target
Bind the height and weight labels to their inputs (htmlFor / id), expand tap area to the full row, and fix the "Cannot read properties of undefined (reading 'value')" handler that fires 19x on /wl-pre-consultation-2 and /wl-pre-consultation. The Continue button likely fails on first tap because of this error.
186 dead on whitespace, 122 dead + 24 rage on "Please check your cart...", 58 dead on ContinueRe-architect /bo3-b for above-fold conversion
16% mobile scroll depth on 969 sessions means roughly 814 users never reach the eligibility CTA. Move the "Am I Eligible?" button, social proof badges, and 1-2 benefit lines into the first viewport. Cut everything else above-fold.
16% avg scroll depth, 969 sessions, 85% drop to next stepInvestigate quick-backs on "Am I Eligible?"
37 quick-back clicks on the /bo3-b primary CTA in 7 days. Users tap, see the destination, then return immediately. Likely causes: slow next-page LCP on mobile, wrong-state quiz step, or the CTA pointing to /wl-pre-consultation-2 (96% scroll depth confirms confused engagement once they arrive).
37 quick-back clicks on "Am I Eligible?" / 12 on "Learn More" / 9 on "Get Started"Decide the canonical GLP-1 LP and consolidate paid traffic
/glp1-offer-hero gets 567 mobile users; /glp2-offer-hero gets 0 direct mobile, /glp2-pre-consultation gets 10. Pick one as the paid-ad destination, redirect the other, A/B test from a single page. Today the budget is split across two near-identical pages.
/glp1 567 users vs /glp2 0 direct mobile usersMake the /bo3-b non-interactive elements visibly static
The "Trusted by ▫,▫▫▫+ Users" trust ticker absorbed 3,080 dead clicks and 2,576 rage clicks (high counts likely include animated/auto-firing rotations - audit the tracking). Either link the ticker to reviews, link benefit copy to expandable detail, or change cursor/visual weight so users do not perceive them as tap targets.
Trust ticker, "Am I Eligible?" affordances, FAQ items all generate dead clicksAdd order-received tracking on mobile completion
0 /order-received page views but 1 Purchase smart event fired. Either the order-received URL is different on mobile, or the page loads inside a webview that strips the URL match. Confirm tracking pixel fires on mobile completion before judging mobile checkout performance.
0 /order-received mobile users / 1 Purchase event / 29 Checkout eventsFix the GLP-2 quiz interaction errors
"Cannot read properties of undefined (reading 'value')" also fires on /glp2-pre-consultation. Same root-cause as WL quiz. One patch likely solves both quizzes.
2 JS errors on /glp2-pre-consultation in 7 days, 5 dead clicksPage-by-page heatmap audit
- CriticalMassive red cluster on the "Trusted by..." trust ticker. 3,080 dead clicks + 2,576 rage clicks recorded against this element. Audit whether the count is inflated by an animated/auto-firing source, then either link or de-emphasize.
- Critical"Am I Eligible?" CTA shows red activity but generated 37 quick-back clicks - users tap, leave, and immediately come back. Likely a slow LCP or wrong-state on the destination quiz.
- High"Learn More" and "Get Started" buttons show repeated taps and 12 + 9 quick-back clicks respectively. The hero is not closing the user.
- HighFAQ items "What are the side effects?", "Can I cancel any time?", "Why do I need a blood test?" all generate dead clicks - the accordions either fail to open on first tap or delay.
- MediumHamburger and chat widget continue to absorb intent traffic. Track outbound from chat to confirm whether it pulls would-be buyers off the funnel.
- PositiveScroll depth ticked from 12% to 16% week-on-week. Marginal improvement, still far below acceptable for a hero LP.
- Critical186 dead clicks on whitespace and 122 dead + 24 rage clicks on the "Please check your cart..." region. Users are tapping above the visible inputs, expecting focus.
- Critical58 dead clicks on the "Continue" button. Tied to the 19 occurrences of "Cannot read properties of undefined (reading 'value')" - the submit handler fails when a field is empty or unloaded.
- Critical34 dead + 6 rage clicks on "Lose Weight or Your Money Back" guarantee badge. Users tap it expecting detail. Make it linkable.
- High28 dead + 6 rage clicks on the "▫▫▫% complete" progress bar. Users try to navigate the quiz via the progress indicator.
- Medium"Create Password", "View Results", "Email Address", "Female" radio button labels all show small dead-click clusters. Bind labels to inputs sitewide.
- Positive96% scroll depth confirms users do try to complete the quiz. The friction is interaction failure, not content discovery.
- HighSparse heatmap. /glp1-offer-hero (567 users) is dominating GLP traffic; /glp2-offer-hero gets next to nothing on mobile this week.
- MediumTop-right "GET STARTED" CTA and headline draw the few clicks that exist. Pattern is consistent with /glp1-offer-hero - the page works as a layout, it just is not the destination of paid traffic.
- MediumRecommend redirecting /glp2-offer-hero to /glp1-offer-hero or vice versa, then concentrate testing on the chosen page.
- CriticalSame "Cannot read properties of undefined (reading 'value')" error as WL quiz. One root cause across two quizzes.
- HighContinue / Next button gets dead clicks. Users repeatedly tap the CTA, suggesting unresponsive or disabled state on first tap.
- MediumProgress bar at the top draws clicks - users try to skip steps via the bar. Same pattern as the WL quiz.
- MediumClick density is low this week. The Cialis card and Generic / Brand toggle attract the few clicks that exist.
- Medium"Select frequency" and "How many pills?" sections each get small click clusters. Plan-picker UX appears to work; volume is the constraint.
- MediumThe ED funnel still completes some checkout volume (29 Checkout events across all funnels) - the flow is the strongest converter on the site even with low traffic.
- MediumNo active heatmap.com page exists for /login-register this week (page not tracked in heatmap.com for site 5229). Rendering the raw mobile screenshot.
- High4 dead clicks recorded by Clarity. Past audits showed users tap the "Email Address" and "Password" labels expecting focus. Bind labels to inputs.
- Medium"Continue with Google" SSO loads slowly on mobile - confirm initialization completes inside in-app browsers.
- MediumNo active heatmap.com page for /checkout this week. Showing raw screenshot.
- High5 dead clicks tied to masked card-number field. The credit-card input may be hard to focus on mobile; verify Stripe / payment iframe height.
- Critical0 mobile /order-received page views despite 1 Purchase smart event. Tracking gap or mobile-specific redirect issue.
- MediumNo active heatmap.com page for /forgot-password this week. Showing raw screenshot.
- CriticalSame label-as-target pattern as login. 4 dead clicks recorded; users tap the "Email Address" label expecting focus. Bind labels and expand tap area.
Browser distribution · where the errors live
| Browser | Sessions | Bounce % | Dead clicks | Rage clicks | JS errors |
|---|---|---|---|---|---|
| (blank / WebView / in-app) | 1,627 | 89.3% | 145 | 49 | 93 |
| Chrome (desktop) | 115 | 44.4% | 40 | 0 | 0 |
| MobileSafari | 61 | 63.9% | 6 | 0 | 0 |
| ChromeMobile | 46 | 73.9% | 4 | 0 | 1 |
| Edge | 14 | 50.0% | 6 | 0 | 0 |
| SamsungInternet, Firefox, Safari, Unknown | 12 | 75%+ | 0 | 0 | 0 |
Read this carefully: the blank-browser segment (WebViews from Facebook, Instagram, TikTok, Gmail in-app browsers) is 89% of all sessions and accounts for 100% of rage clicks, 96% of dead clicks, and 100% of JS errors. The native browsers (Chrome, MobileSafari, ChromeMobile, Edge) collectively bounce at 44-74% with virtually zero JS errors. Fix the WebView path and the entire site quality jumps overnight.
Methodology
Two data sources combined: heatmap.com (real thermal click overlays from the portal canvas, mobile device filter, current month) and Microsoft Clarity MCP (mobile-only, May 1 - May 8 2026, US site myrocky.com). Heatmap canvases are exported from the heatmap.com portal at the page's recorded mobile width and composited onto a fresh Puppeteer mobile screenshot at iPhone 14 dimensions (375 x 812 @ 2x DPR). Click density on the heatmap is the source of truth; Clarity provides counts, scroll depth, JS errors and funnel progression.
Note: low-traffic pages and pages without heatmap.com tracking show the raw mobile screenshot only. Browser breakdown covers all-device sessions to surface in-app browser issues that appear sitewide.